Sylvester Stallone Wants You to Discover Egypt's North Coast

Egyptians have always laid claim to some of the best beaches in the world, with the country’s own Mediterranean coastline a paradisiacal wonderland of soft white sands and crystal clear azure waters.

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And now the world is about to find out just how fabulous summer living in Egypt can be with the launch of South Med - a first of its kind development by TMG.

Covering a wondrous and whopping sunshine-soaked 23 million square meters made up of lush greenery, swimmable lagoons, the largest private marina on the med, and 5.5 kilometers of beautiful beachfront, South Med is a smart and sustainable resort city that’s slated to attract sun, sea and sand wanderlusters the world over.

Stay tuned to #SceneNow over the summer as we give you an exclusive inside look at this new ‘Global Destination Rising on the Mediterranean’. And make sure to keep it locked onto our platforms in the coming days for a sneak peek into the making of this ad created by MediaHub / Saadi-Gohar, produced by GoodPeople and directed by award-winning filmmaker Ali Ali.