To most, curating a custom wardrobe that serves to encompass their interests and ascribe to their individual beliefs is but a mere figment of the imagination. The process of visiting a city on a whim and have it change the trajectory of your sweatshirt collection - and we’re not just referring to the cult classic Dahab pants that propel us to buy silver elephant shaped earrings - is precisely what Shop The ZS aims to encompass; a Sicilian colour palette that permanently alters your train of thought.

A haphazard coalescence of one off designs, the newly-launched brand funnels through graphic and visual artist Zeina Saady’s own experiences. “I'm inspired by painting and line art in general,” founder and CEO of Shop The ZS, Zeina Saady, tells SceneStyled. “The designs don't really have a specific rhythm but they all manage to connect to me in so many ways.”

Channelling pivotal pop culture moments and references, the loosely-fitting hoodies seamlessly merge classy minimalist design with bold statements.

Archiving her personal memories, Saady’s designs serve to memorialise her time spent abroad and the lyrics that ring true to her lived experiences. Whilst demure in nature, the blend of comfortable and personal forges a new intimate setting whereby Saady’s creativity is free to flourish.