Tuesday March 19th, 2024
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For the Bold & the Refined - The New Local Brand Reinventing the Cocktail Dress

‘For the Bold and Refined’ is the kind of name that offers no pretence as to what it's all about. The fashion brand makes vibrant cocktail dresses for women who “aren’t afraid to show some skin” - according to designer and co-founder Mahnour Ahmed.

Staff Writer

For the Bold & the Refined - The New Local Brand Reinventing the Cocktail Dress

‘For the Bold and Refined’ is the kind of name that offers no pretence as to what it's all about. The fashion brand makes vibrant cocktail dresses for women who “aren’t afraid to show some skin” - according to designer and co-founder Mahnour Ahmed, at least.


“We don’t want to limit ourselves by releasing collections,” Mahnour Ahmed - who founded the brand in October 2020 with her best friend Menna El Deeb - tells CairoScene. “We’re looking to create pieces that are timeless, and that can be worn in any season and any year. In a lot of ways, the clothes we made are against the – shall we say – ‘community guidelines’ of a typical fashion brand, but that’s how we want it to be.”


Against community guidelines indeed. Their semi-formal cocktail dresses cut straight to the heart of an ethos of light-hearted, carefree fun. Recognising a huge gap in the market for locally-made cocktail dresses in particular, ‘For the Bold and Refined’ hopes to thrive by providing relatively affordable dresses for women who want to go against the grain, and own it while they do so.


Their range of dresses is available on their Instagram page at @fortheboldandrefined.