Monday July 15th, 2024
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Palestinian Brand SimiHaze Beauty Launches in the Middle East

Founded by DJs and influencers Simi and Haze Khadra, this beauty brand has just landed in Sephora Middle East.

Mai El Mokadem

Palestinian Brand SimiHaze Beauty Launches in the Middle East

SimiHaze, a Palestinian-owned beauty brand, has just launched in the Middle East across all Sephoras. Founded by American-Palestinian twin sisters Simi and Haze Khadra, SimiHaze boasts high-quality, vegan and cruelty-free products that highlight form and function.

From DJing to becoming style icons, the Hijazi sisters leveraged social media to build a strong online presence, attracting a loyal following that translated to their venture in beauty entrepreneurship. Now available in the UAE, Saudi Arabia, Kuwait and Bahrain, their makeup is focused on being skin-care infused, while still being fun and playful.


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