The three day conference followed by the three-day festival are coming back this year as a part of MDLBEAST's annual end of year festivities from the 28th of November till the 3rd of December.
Saudi’s culture and music scene has been taking leaps recently, soon enough becoming a cultural hub for emerging talents in the Middle East. From the 28th to the 30th of November, Riyadh will witness yet another three-day music conference which will go through an array of workshops, discussion panels, and many activations from regional and international personnel discussing music-tech, music marketing and PR, and much more. It'll be followed by stellar local, regional and global talents in the three-day festival: 'SOUNDSTORM', powered by MDLBEAST between 1st aand 3rd of December. Their last edition featured the likes of David Guetta, Jason Derulo and Future, so we can only expect more this time around. An entire community of music industry professionals, local talents, and entrepreneurs are ready to immerse themselves to the beats for SOUNDSTORM’s third edition.
MDLBEAST’S CEO, Ramadan Alharatani says, “We are all about empowering talent, giving them opportunities, building the scene, and putting on legendary events - to be confirming a third year of bringing this to life with the third year of SOUNDSTORM is very special. Every year we look to make the festival bigger and better so we’re already planning, talking to artists, looking at new and exciting activations and we can’t wait to welcome Saudi and the world to the big stage later this year.”