Frag looks to simplify the perfume customisation process and offer up a more wallet-friendly fragrance option to Egyptians.
Have you ever smelled a perfume and immediately been transmitted to some obscure memory you didn’t even know you had? Smells have a strange power; they remind us of people, they uplift our moods, they can even help us step into a certain state of mind. No matter what they do or how they smell, scents - and perfumes in particular - are always intensely personal. There’s nothing quite like the perfect perfume. Now imagine if you’ve made it yourself. Local perfumery Frag lets you create custom scents that are really all about You.
Founded by two university classmates and friends, business student Mohamed Aly and engineering undergrad Mohamed Sherif thought up the business idea as a way to simplify the perfume customisation process and offer up a more wallet-friendly fragrance option to Egyptians.
“Personally, I would never buy a perfume online that I haven't smelled myself, especially if it's not from a designer brand,” Mohamed Aly tells CairoScene. “The thing that gives us an edge, and why Frag is different, is that we allow people to create their own recipes based on the scents they already know they love.”
Be you a floral lover, or a gourmand baby, the small perfume business creates a unique combination using the scents that are dearest to your heart. The process is simple. You visit their website, fragperfumes.com, and fill in a form detailing some information about yourself and choose a top note, middle note, and base note for your scent, all of which come together into one final bottle that best signifies who you are.
Since launching in October, Frag has received fantastic feedback from customers about their fragrances’ staying power and delicate combination of scents, and have expanded into candle making and car fresheners as well, so that your frequented spaces are filled with the same lush scent you’ve helmed.