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Alexandria is About to Get a City-Wide Makeover

The newly-announced beautification initiative, titled ‘The Bride of the Sea Once More’, is a wide-reaching project that looks to bring the city back to its definitive cosmopolitan aesthetics.

Remember when Dalida serenaded Alexandria in her iconic ‘Helwa Ya Baladi’? It’s been a minute since we saw the coastal city through that dreamy, poetic lens. And it won’t be the last time either, because ‘Arouset El Bahr’ is getting a massive makeover.


The newly-announced beautification initiative, titled ‘The Bride of the Sea Once More’, or ‘Arouset El Bahr Mn Tani’ in Arabic, is a wide-reaching project that looks to bring the city back to the charming, cosmopolitan aesthetics that has long defined it.


Along with the initiative, the Governor of Alexandria Major General Mohamed Al-Sharif announced the launch of a competition to choose one Alexandrian neighbourhood as the most beautiful in the city.