Meet Toufic Araman, the Middle East’s Most Influential Fashion and Lifestyle Photographer

Living and working between Dubai and New York, Lebanese photographer and filmmaker Toufic Araman, has become one of the most influential Middle Eastern visual storytellers of his generation.He has created eclectic campaigns for some of the world’s biggest brands including award-winning works for Swarovski, Cartier, HSBC, Nike, Qatar and Emirates Airlines, L’Oréal Paris and Egypt’s Tourism Authority. Yet it’s in the world of fashion that his creative voice - veering from elegant and poetic to mischievous and eccentric - truly finds its freedom. His breathtaking visuals and videos have appeared in the likes of Vogue, Harper’s Bazaar and Marie Claire and garnered him 12 international awards.

Toufic Araman is in Cairo as part of Cairo Photo Week, which is taking over Downtown with a series of exhibitions, talks, photography walks and more until November 30th. Stay up-to-date will the agenda on the CairoScene Calendar.

Shoot by @MO4Network on location at The Tamara Building, @DowntownCairo