Zenelle is the Local Brand Bringing Bali Vibes to Cairo

Dropping the rigidity of corporate life, Sarah AlSady - founder and CEO of Zenelle - opted for the chilled-out and laid-back vibes of Bali society. There, her ‘ebb with the flow’ persona and newfound homesickness morphed into self-love and spiritual alignment - which in turn led to the development of her new fashion brand.

“The brand was definitely a turning point for me,” AlSady tells SceneStyled, “Completely transformative and life-altering. I used to love working and I can wholeheartedly say that I was addicted to the corporate environment, and the hustle of it all, a phone always in hand, but then my life became more relaxed, even when I can admit to working much harder now.” 

Akin to their sustainable nature-bound aesthetics, the brand’s core philosophy is fully formed around the idea of community building. The production process - which includes a heavy emphasis on extracting dyes from naturally occurring ingredients - craves the intimacy of a local artisan.

“It doesn't make sense to continuously outsource, travel, and obtain the resources I want from far-away markets but at the moment, and only two months into Zenelle, that makes the most sense,” AlSady says. “However, I aim to familiarize myself with the local market so that I can help the local vendors and artisans by partnering with them, to be part of the greater picture. Even when I was abroad I would sit with the locals and make things by hand and we’d collaborate on the creative journey.” 

The collection of linen and cotton dresses come with a perfectly neutral palette. Not exceedingly overwhelming on the eyes, the clothes' extensible nature already makes them sustainable, with no fad-esque trendy pieces insight. As part of the whimsicality of it all, AlSady hopes to shed some light on an untapped regional market; simultaneously offering something new to the fashion scene, all the while educating women on what sustainable fashion looks like. 

To shop your next summer staple, head to their website at zenellebali.com