Urban Thrill Makes Tote Bags That Are Totes Adorbs

What if being Gen Z is about bringing the past into the present? Baguette bags, designer belt bags, mini bags, nylon backpacks, and saddlebags - the idea that all these old styles can be implemented in a simple tote bag may seem far fetched, but local label Urban Thrill is proving that a simple canvas can be all that and more. Take their typography, for example, which uses the immediately recognizable 70s swirls to add a funkadelic element to their fonts.

“It’s important to me that our pieces actually look and feel like something I, and my peers, would wear,” founder and business student Sarah Khaled tells SceneStyled. “It’s youthful, it’s all about positivity and impactful messages. That’s what Gen Z is about.”

Urban Thrill’s slow fashion production process mirrors that sentiment, too. Shopping sustainably is more important to Gen Z than older gens (sorry, millennials and boomers, but c’mon - recycle something sometime). That’s part of the reason why totes are so popular now. Use it for groceries, cool. Stuff your laptop and pencil case inside it, that works too. Day out about the town? Get it done, son. As a cotton bag, versatility and animal-cruelty is the name of the game.

From 70s retro revival to the Y2K renaissance, these tote bags encapsulate that Gen Z tendency to adapt old styles into more modern creations with sociocultural statements and sustainable practices. Shop through these punchy totes at urbanthrillco.com