Okthein Joins Forces With Swarovski in Breathtaking ASMR Campaign

Adored fashion powerhouse Okhtein is joining forces with Swarovski on a ‘Sahra’ - ‘Night Out’ - clutch that’s reinventing evening wear. The collection of four pieces brings together two of fashion’s most prolific creators in an ode to North African splendour. Intertwining an ornamental brass body with 3400 Swarovski crystals, the clutches offer a refined twist on maximalist bling. 

The Swarovski embellishing overlays Okhtein’s iconic palmette flower design - the same design that placed them on the fashion map - in a minimised, multicoloured manner. Emblematic of pluricultural North Africa, the clutch comes in more day-time appropriate extensible gold and silver hues that are perceptibly Okhtein in nature. 

The collection’s editorial shoot captures a series of cinematic close-up shots, detailing the clutches’ meticulous craftsmanship and aligning with Okhtein’s recent ASMR campaign. Featuring an immersive sensory experience, the campaign - dubbed ‘Okhtein’s orchestrated symphony’ - centralises the collection’s ingenuity with ASMR as an olfactory medium. 

Cultivating inspiration from cultural traditions, this collection embodies the innately enchanting nightlife scene of North African society; with the stand-out piece, the multicoloured ‘Sahra’, capturing its flamboyance.