MYNE's ‘La Terra’ Collection Exudes Evocative Earthly Vibes

In an industry obsessed with runway glamour and seasonal gimmicks, one Egyptian brand dares to go against the grain of gaudiness with a crisp, minimalist look. Contemporary womenswear brand ‘MYNE’ has made a name for itself for its simple, elegant designs - an approach it has very much kept at the heart of its new collection, La Terra, which is inspired by the four elements of nature (namely earth, air, fire and water). The collection's colours, fabrics and movements are all inspired by these elements, exuding a calm, peaceful aesthetic.

Effortlessly cool, MYNE avoids focusing on over-the-top elements, instead using soft colours and distinct features that make a statement in their isolation. Puffed sleeves, kimono sets, and mini and maxi dresses are just some of the pieces MYNE uses to stand out.

“As a brand, we aim to create pieces that stay on top of trends, but maintain our own unique touch,” MYNE designer and founder Yasmeen Tawfik tells #CairoScene. “ This collection reflects comfort, subtlety, while still being edgy.”