Previous Post
Be Part of New Cairo's Most Inspiring Community at Life Sports Club
Next Post
First Multi-Vaccine Manufacturing Facility to Be Built in Egypt

Local Label OUKKA is Serving Sultry Grungy Glam

Coalescing bold colour palettes and daring silhouettes, OUKKA’s first drop perfectly channels the elation when you finally nail an outfit after hours frantically rummaging through dresser drawers.

OUKKA - a local label founded by sisters Farah and Malak Shash (Okhtein, you’ve got guests) - is the brand you reach for when push comes to shove and nothing is outwardly addressing your ‘there’s nothing to wear nor is anything doing my cute gym bum justice’ daily conundrum.

Drawing on the timelessness of their mother’s elegance, the founders created OUKKA as an ode to her empowering aura. Having just launched mere months ago the brand is already establishing itself as the perfect blend of outlandish runway designs and wardrobe statement pieces.

“We wanted to create a brand that would add to life’s special moments! We’re not all stylists and this is where our brand enters,” co-founder Malak Shash tells SceneStyled. “All our pieces have a twist to them combining sophistication and ease. We want people to wear each outfit empowering their daring personalities while enjoying the moment with all its details.”

With an extensive background in digital design, the sisters mirrored that same savvy sentiment and ingrained their creative vigour within every stitch. Coalescing bold colour palettes and daring silhouettes, OUKKA’s first drop perfectly channels the elation when you finally nail an outfit after hours frantically rummaging through dresser drawers.

It captures the precise feeling that comes right after shoes have been flung across your room only for your eyes to land upon the sparkly pair of Jimmy Choos you’d forgotten.Their ‘Ready to Party Sequit Set’ further animates that notion; supplying serial party-goers with the ultimate Clueless-esque ensemble.  

You can now shop all-things OUKKA via www.oukkaofficial.com