Local Brand Day Off is Serving Kaleidoscopic Funk

The groovy swirl print has been synonymous with the resurgence of early 2000s fashion, which in all honesty makes perfect sense when referencing an era infamous for pattern clashing. We don’t know why the print has been embedded in our collective consciousness. What we do know though, is that it’s been served by the Euphoria stans.

However, there seems to be an underlying dichotomy that is ever present when the asymmetrical swirl print pops on our feed and that is, what exactly does it give off? Is it giving surf-rock-lava-lamp Y2K realness, Sabrina Spellman’s bedroom, slow-burner funk, 70s hippie culture, or or Insta-baddie on her coffee run? Homegrown fashion brand Day Off will help you serve the swirly look regardless of which end of the aesthetic spectrum you reside. Offering a diverse array of pieces ranging from oversized long-sleeve shirts to that 70s witchy-meets-Fairycore long skirts, the pieces in Day Off’s latest collection almost all have the iconic print on them.

“I have always loved fashion and the idea of putting things that may not make sense together,” founder Farah Khalifa tells SceneStyled. “I experimented with blending colours together to express my creativity through fashion and to make a statement. This summer collection was inspired by ice cream! It was a great way to learn how to illustrate swirls and blend different colours together.”

The designer’s collections are usually inspired by mundane things; last summer’s collection was wholly inspired by her favourite beverages, for instance. But through typhoons of colours, Day Off takes these otherwise-ordinary ideas and gives them a quirky twist that gets our eyes spinning.