Egypt’s Local Designers Dance Around Andalusia in this Dreamy Spanish Campaign

Set in the Spanish coastal city of Malaga, with its rustic chalets, rolling hills and cerulean beaches, a colourful campaign takes place celebrating Arab fashion houses while revisiting the lands where their ancestors once ruled. Flare PR’s eighth edition of its ongoing multi-brand collaborative shoots features photographer Diego Diaz Marin, the man behind the lens of countless high fashion campaigns from design houses like Versace, Aquazzura and Roberto Cavalli, and exquisite editorial spreads in publications like Vogue, L’Officiel, Elle and Harper’s Bazaar.

The editorial shoot, entitled 'Dancing Around Andalusia', places Spanish model Carlota Burch among a gallery of paintings of what once was. Surrounded by ruby roses and vibrant fans, she dances across Andalusia strumming a captivating melody on her guitar.

Styled by Farah Shamala, the shoot features beloved local and regional brands alike, including Mia Clothing, N by Natalie, Yara Ismail, Miriam Nazmi, Cherie Sami, At Beirut, and high-jewelry brand Eclat. The campaign offers a window into history, and expertly mixes legacies creating a universal fashion language.