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Belt Up with Homegrown Brand Ayana

Ayana is a local fashion brand dedicated to crafting 100% genuine leather belts.

Ayana, which means ‘beautiful, smart woman’ in Kiswahili, is a local fashion brand dedicated to crafting 100% genuine leather belts. It’s the brainchild and passion project of three sisters; Salma, Mariam, and Farida Ayman. They co-founded the brand when they came to notice the market gap present in the local fashion scene for quality leather belts, the same kind they grew accustomed to buying during their family trips to Europe.


“There aren’t very many local brands dedicated to just belts, and even when you do find them, they don’t have real, genuine leather,’ co-founder Farida Ayman tells #CairoScene. “Belts are the finishing touch of any outfit, they can transform your look and make it something more. That’s what we try to make - actual investment pieces.”.


Their best seller, the ‘Twisted’ belt, features a bold and sleek layered waist belt with a thin rope accent. Another signature item, the ‘Cobra Suspenders’ belt, is a fusion between a corset and belt that takes after brutalist fashion.