Adaptive Appeal is the First Arab Brand for the Differently Abled

Adaptive Appeal is the first brand in the Arab world to tackle the often-overlooked problems that differently abled people face when it comes to their clothes.

Founders Ashgan Al Obhur and Mohamed Wagdy started the project in December 2019, when Al Obhur’s wheelchair-bound friend told her how difficult it was to find a cocktail dress for an event. The dresses that she found did not take her condition into account, and specialized clothing were a foreign hard-to-come-by commodity.

As it turned out, this problem was all-too prevalent throughout Egypt and the Arab world. Conventional clothing proved to be a hassle, and often necessitated assistance from others. And so, throughout 2020, Adaptive Appeal collaborated with a differently abled focus group to see what issues they have and how they can resolve them, and ended up releasing a line of clothing tailored especially for people with cerebral palsy, artificial limbs, wheelchairs, and those of short stature.

To see their designs and start shopping, you can visit @adaptiveappeal on Instagram.