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What The Crust Is Serving Authentic Neapolitan Pizza Realness

Among the first women-led pizza stores in the Arab world, What The Crust deserves any attention it can get, especially with their certified Neapolitan pizza.

The Italians do not mess around when it comes to Neapolitan pizza. They've named it that for a serious reason - if it's not from the actual, real city of Naples, it's not Neapolitan. It’s a UNESCO Cultural Heritage. They're so serious about it they made a whole organisation to police anything that calls itself Neapolitan, namely the Associazione Verace Pizza Napoletana (AVPN). They affiliate themselves with outsiders rarely - so it's quite something when local Maadi eatery ‘What The Crust’ became the first and only pizzeria in all of Africa to become affiliated with them.


Among the first women-led pizza stores in the Arab world, What The Crust deserves any attention it can get, especially with their certified Neapolitan pizza. We here at SceneEats got to have a sit-down with founder and pizzaiola, Dareen Akkad, to talk about all the cheese, dough and sauce that goes behind her business.