What's the Deal with the Yellow Rectangles Flooding Social Media?

For a few days now, we’ve watched big social media personalities across the country interrupt their regularly scheduled programming of puppy photos, quarantine snaps, and Ramadan regalia to turn our feeds a sunny shade of yellow, with no clue as to what’s going on, except the enigmatic hashtag #بوابتك_للخیر.

Are they making synchronised giant sunflowers on their grids in a socially-distanced springtime bloom? Did they all simultaneously get really into chromotherapy? And how exactly does the hashtag figure into all of this? Stay tuned to #بوابتك_للخیر to find out.