The campaign is the local version of the international ‘Generation Unlimited’ initiative, which launched in 2018 as the world's first Public-Private-Youth Partnership (PPYP).
UNICEF has recently selected a number of Egypt's youthful talents including actors Ahmed Dash, Asma Abulyazeid, Amir El Masry, Nour ElNabawy, and Rana Raeis, alongside athletes Habiba Marzouk, Hana Gouda and Yasmeen Hassan to be the ambassadors for their Egypt-based initiative ‘Shabab Balad’.
The campaign is the local version of the international ‘Generation Unlimited’ initiative, which launched in 2018 as the world's first Public-Private-Youth Partnership (PPYP) in hopes of nurturing the skills of the youth around the globe. Specifically, the initiative aims to affect 1.8 billion youths from the ages 10 to 24 years old. It looks to not only enhance their positive social role over the next decade, they’re also providing them with opportunities for employment and entrepreneurship.
“Raising awareness of the initiative requires the solidarity of the various parties in society, especially the influential voice of young people," Jeremy Hopkins, the United Nations Children’s Fund (UNICEF) Representative in Egypt, tells #CairoScene. "We hope that more influencers and thought leaders will join to deliver the initiative’s message.”
During the World Youth Forum that was held earlier this year in Sharm El Sheikh, ‘Shabab Balad’ was launched in collaboration with a number of UN officials, private sector leaders, and youth partners in the project with similar aims to the international project that mainly revolve around supporting youth across the country.