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Nation Branding Meets Sustainable Development: How Narrative Summit is Owning Egypt’s Story at ASDW

On November 4th, Narrative Summit is set to bring its efforts to the table of Arab Sustainable Development Week with a host of influential and impactful speakers.

Nation Branding Meets Sustainable Development: How Narrative Summit is ‘Owning Egypt’s Story’ at Arab Sustainable Development Week

Nation branding has been a hot-button topic in Egypt recently with different entities all working to present Egypt’s image to the world in a positive and progressive form. One powerful initiative committed to the cause has been working for years to narrate Egypt’s story using methods beyond cinematic videos and influencer testimonials.

Since launching the initiative in 2016, Narrative Summit’s vision has been to create a platform for local and international thought-leaders and policy-makers from all fields to congregate under the mutual goal of not only discussing Egypt’s challenges and opportunities, but to put forward implementable action plans and forge meaningful partnerships.

This year, in its fourth edition, Narrative Summit will be held in partnership with the League of Arab States and taking place during the Arab Sustainable Development Week (November 3rd-6th), marking an important cross-section between nation branding and sustainability discussing how we, as a nation of underutilised talent and resources, can tackle the issues and capitalise on opportunities.

But for all the talk of nation-branding, one element has been overlooked – how to make any given action plan sustainable.

“Every year, we try to dig deeper into a concept. This year we chose sustainability. Though it looks like a sophisticated topic, it actually touches every single person, every single day. How can we address nation branding more than 800 million people around the world still live on less than $1.25 a day, many of whom lack adequate food, clean drinking water and sanitation. We need to encourage plans to develop sustainably in every industry in order to contribute to the success of plans to end poverty in all its forms by 2030. Currently, the sustainability of a nation is highly relevant and it is imperative that we are able to communicate our efforts to everyone both inside and outside of and showcase our stories and inspire more action” founder of Narrative Summit and CEO of CC Plus, Lamia Kamel (pictured in main image), tells us.

ASDW comes as part of the League of Arab States renewed focus on the United Nations’ ambitious 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals. In alignment with Narrative Summit’s goals, ASDW is looking to establish and foster strategic partnerships between public and private sectors in order to harness and pool the seemingly endless resources, expertise, and experience at our disposal and this year’s theme, ‘Integrated Partnership for a Sustainable Future’, highlights what is one huge step in the right – sustainable – direction.

Kamel has grouped together some of the key figures driving this notion forward, to join a stellar line-up of speakers on November 4th including the likes of Dr. Mahmoud Mohieldin who is the Senior Vice President of the World Bank Group where he heads the efforts of the 2030 Sustainable Development Agenda. Another great speaker we have is Dr. Salah Hassan who is a global authority on nation branding and a professor of Brand Management at George Washington University. Scott Guthrie, an Influencer Marketing Consultant, is another one of our exciting speakers. CEO of Curzon PR and Resident PR Expert for Oxford University, Farzana Baduel will also be joining us. We will also be hosting Gordon Tredgold, renowned International Business Speaker, Coach, and Consultant who will discuss the importance of setting big goals and being persistent in achieving them, Shehab Taha who is currently the Project Manager for Turner International Middle East and has been involved in several iconic projects such as the Louvre Abu Dhabi and Walid El Hindy CEO of regional real estate development company IMKAN will also be speaking among others. 

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