Egyptian Tourism Revenues Rise by $2.7 Billion in 2019
Not bad...not bad at all.
The Central Bank of Egypt has announced that Egypt’s tourism revenues have increased from $9.8 billion in 2018, to $12.6 billion in 2019, marking a healthy $2.7 billion increase.
Egyptian tourism’s gradual return to its former glory has seen it move up nine places in the World Economic Forum’s Travel and Tourism Competitiveness Index, while a report by the World Bank has praised structural reforms that have led to a huge improvement in tourism promotion and marketing strategy.
One such strategy has come in the form of Minister of Tourism, Rania Al-Mashat, teaming up with nation-branding agency and travel platform, Beautiful Destinations, which has seen founder and entrepreneur, Jeremy Jauncey, launch the #PeopleToPeople campaign with a view to portraying a more authentic vision of Egypt to the rest of the world.
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