Tuesday March 19th, 2024
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ECCO is blazing a trail with a grand opening at Cairo Festival City

ECCO's grand opening took place on November 1st - Find out which of your favourite influencers was there!

Staff Writer

ECCO is blazing a trail with a grand opening at Cairo Festival City

Innovation is about putting your mark on untamed territory, and ECCO has come to Egypt to break new ground in the footwear and leather industry. The grand opening for ECCO's newest store in Cairo Festival City took off on November 1st, and it's up to us to catch up to them.

This may prove to be a challenge, because ECCO doesn't slow down. Ever since Birte and Karl Toosbuy gave up their jobs to move to southwest Denmark and start their own shoemaking business in 1963, they've treated ECCO as an extension of their passion. Using their knowledge of shoemaking as a foundation, the founders of ECCO have only built onwards and upwards. ECCO flies in the face of convention to redefine the standards of the industry. And in doing so, they've earned the respect that comes with being the undisputed leader in footwear craftsmanship and leather goods.

ECCO's grand opening at Cairo Festival City was brimming with that same trailblazing energy. The durable comfort and daring designs of ECCO's shoes attracted nothing less than the most stylish social media influencers out there. Among the star-studded influencers and models in attendance were the likes of Nourhanne Eissa, Zayneb Azzam, Nour Aboulela (aka LoveByN), Dr. Mohamed Amin and Yehia Hamza. And with party-goers like these, the event could have only been overseen by Reda Sax, who brought his legendary saxophone skills to task.

ECCO's launch is bringing the industry to new heights, and Cairo Festival City is ready to join them. Are you?