In Sisi's first taste of scathing Egyptian humour, the mispronunciation of the word Egypt in Arabic has spurred a flurry of field general memes.
In a recent conference, field marshal Abdel Fattah El-Sisi said to his audience something a long the lines of "So what if you give up a month's salary or walk to university for the sake of Egypt?" except that he mispronounced Egypt - Masr - and said Masser instead. This fumble didn't go unnoticed, and quickly #عشان_خاطر_ماسر was trending on Twitter, with hundreds of high-spirited users of the social network chiming in on what else we should give up for Masser. Here are some of the best memes we've come across: