Egyptian Adtech Startup Gameball Raises $3.5 Million in Seed Round

Gameball, an Egypt-based customer intelligence and marketing CRM platform for consumer brands, has raised $3.5 million in a seed round.

The round saw participation from a number of global and regional investors including 500 Global, Africa focused funds P1 Ventures and Launch Africa, Middle East firms Seedra Ventures, Arzan Ventures, as well as Propeller and Core Vision.

Founded in 2020 by Ahmed Khairy, Ahmed El Assy and Omar Omar Alfar, Gameball provides an all-encompassing customer intelligence data to help companies increase customer retention and identify business opportunities.

“We built Gameball to help global brands to analyze customer behavior, accelerate customer retention, monetise their user base, and improve customer lift-time value (LTV), all through one platform,” Ahmed Khairy, CEO of Gameball, tells StartupScene. “With 7,000+ clients, 20 million consumers, and transactions worth $260 million processed every month, we are excited about entering new markets and building our on-ground presence.”

According to the startup, customer analytics also help drive customer conversion and personalized engagement, providing insightful data for brands and businesses.

The new funding will be used to expand the startup to Saudi Arabia, Germany and the UK. Gameball will also continue to invest in its people and double down on growth over the next 12 months.

Egypt witnessed record funding last year. In 2022, Egypt’s startup ecosystem attracted $517 million in funding, and was the leading country in MENA in terms of deals, according to Magnitt’s Egypt Venture Capital Report. An Egyptian adtech startup that received significant funding last year was ArabyAds, raising $30 million in a pre-Series B funding round