AUC Looks to Young Innovators for International Case Competition

This March, the American University in Cairo (AUC) will hold the 3rd edition of the International Case Competition (ICC), a competition that rallies undergraduate innovators and entrepreneurs to tackle a complicated issue for the chance to win a hefty cash prize.

The case will be provided by the AUC School of Business Case Center, and will involve a selected startup facing the economic turbulence of the COVID-19 pandemic. Undergraduate students will be encouraged to innovate and come up with creative solutions, and to engage in a healthy exchange of diverse ideas with other competitors.

The ICC will be a 24-hour online competition with teams of three to four students, who will need to argue their case in front of a panel of judges. Applications for the contest will close on March 22nd, and the contest itself will begin on March 27th.